AboutWhat does the meme depict?

The 'Most Interesting Man In The World' meme features an advice animal character inspired by a popular advertising campaign for Dos Equis beer. The character resembles a debonair, bearded older man with refined tastes, reflecting the sophisticated protagonist of the commercials. The typical format of this meme includes a portrait of this well-traveled gentleman with captions that follow the structure "I don't always X, but when I do, I Y," echoing the catchphrases associated with the original ad.

OriginWho did it first?

The 'Most Interesting Man In The World' meme originated from a globally recognized advertising campaign created by Euro RSCG Worldwide. The campaign, launched in the United States in 2006, featured actor Jonathan Goldsmith as the titular character with Will Lyman providing voice narration. Known for his enigmatic catchphrases such as "I don't always drink beer, but when I do, I prefer Dos Equis" and "Stay thirsty, my friends," the ads gained a cult following. The commercials were posted on the YouTube channel 'wistl1976' starting April 10th, 2007, significantly contributing to the character's internet meme status. Alongside this, a promotional website, StayThirstyMyFriends.com, was launched, allowing fans to upload videos showcasing their own take on the character.^[1]

Origin: 2007