AboutWhat does the meme depict?

The Most Interesting Man In The World meme features an image macro series of a charismatic, well-traveled man with a refined taste in all things. This man, inspired by the protagonist from the Dos Equis beer commercials, sports a beard and exudes an air of worldly sophistication. The captions typically follow the format 'I don't always X, but when I do, I Y,' reflecting his exceptional and intriguing lifestyle choices.

OriginWho did it first?

The meme originates from a successful advertising campaign for Dos Equis beer, created by Euro RSCG Worldwide (link). Launched in 2006 in the United States, the campaign featured American actor Jonathan Goldsmith (Wikipedia) as the debonair 'most interesting man' with narration by Will Lyman (Wikipedia), noted for his work on 'Frontline.' Goldsmith's portrayal included the catchphrases 'I don't always drink beer, but when I do, I prefer Dos Equis,' and 'Stay thirsty, my friends.' The original commercials were uploaded to YouTube by the user wistl1976 (channel) on April 10, 2007. The brand also created a promotional website, StayThirstyMyFriends.com (link), where fans could share videos inspired by the campaign.^[1]

Origin: 2007