AboutWhat does the meme depict?

The 'Sounds Like a 2023 Problem' or 'Will Ferrell Cracking a Beer' meme features a single image of actor Will Ferrell in an open field full of flowers, opening a can of beer. This scene captures a moment of casual indifference, often used to humorously dismiss future concerns.

OriginWho did it first?

The meme traces back to a television advertisement that aired during Super Bowl XLVI on February 5th, 2012. In the ad, made for Old Milwaukee beer, Will Ferrell is shown strolling through a field, takes a beer handed to him, and then proceeds to open it. Right as he begins to say "Old Milwaukee," the ad abruptly ends. This commercial was uploaded to YouTube on February 7th, 2012. The first notable meme usage of this image derived from the ad appeared on the platform Memedroid on September 2nd, 2016, where a user named TheRealNSA published an image macro with the caption, "I ran twice today. First I ran out of beer, and then I ran to get some more."^[1]

Origin: 2016

Also known as: will-ferrell