AboutWhat does the meme depict?

The 'Sounds Like a 2023 Problem' or 'Will Ferrell Cracking a Beer' meme features an image of actor Will Ferrell opening a beer can in a serene field of flowers. This scene, originally from a Super Bowl advertisement, has been repurposed into various image macros. These memes typically include humorous captions that relate to procrastination or deferring problems, with 'sounds like a 2023 problem' being a popular variant.

OriginWho did it first?

The meme originated from a Super Bowl XLVI advertisement on February 5th, 2012, promoting Old Milwaukee beer. In the ad, Will Ferrell calmly walks through a field of flowers, receives a can of beer, and opens it before he is abruptly cut off just as he starts to speak. The iconic scene was captured and uploaded to YouTube by Mediabistro on February 7th, 2012. The first notable instance of this image being used for a meme was on September 2nd, 2016, when a Memedroid user posted an image macro with the text, 'I ran twice today. First I ran out of beer, and then I ran to get some more,' which can be viewed on Memedroid.^[1]

Origin: 2016