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The "This Is How I Win" meme features a quote from Howard Ratner, a character played by Adam Sandler in the 2019 thriller film Uncut Gems. In the image, Howard is seen in a close-up, wearing jewel-encrusted glasses, and sporting a confident, almost smug expression. The caption "This is how I win." is typically superimposed on the image, embodying a moment of triumph through questionable or audacious methods. This meme is popularly used to convey a sense of cunning victory or successful gambit in various contexts.
The meme originated from the movie Uncut Gems, produced by A24. Its trailer was released on YouTube on September 24th, 2019, featuring the notable line "This is how I win" delivered by Adam Sandler's character, Howard Ratner, at the climax. On the same day, A24 also shared a GIF of this scene on GIPHY, capturing the pivotal moment and paving the way for its spread as a meme.
Origin: 2019
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