AboutWhat does the meme depict?

The 'This Is Brilliant. But I Like This' meme features a screen-capture of Jeremy Clarkson, host of the automotive TV show Top Gear. The image is used to create object label memes that convey a preference for one item or concept over another, more appealing one. In the template, Clarkson is depicted expressing a critical judgment in two panels: the first shows him praising an object ('This is brilliant.'), and the second shows him indicating his preference for a different object ('But I like this.').

OriginWho did it first?

The meme originated from a scene in an episode of Top Gear that aired on February 16th, 2014. During this episode, Jeremy Clarkson reviewed the Ford Fiesta and the Volkswagen Up!. He complimented the Ford Fiesta, saying 'This is brilliant,' but then expressed a stronger preference for the Volkswagen Up! by stating 'But I like this.' This moment captured in the screen shot became the basis for the meme template.^[1]

Origin: 2018