AboutWhat does the meme depict?

The 'Most Interesting Man In The World' meme features an image macro of a suave, elderly bearded man with a composed yet dignified air. This character is often depicted in a sophisticated environment, reinforcing his worldly and refined persona. The template utilizes a characteristic caption format that starts with 'I don't always X,' followed by 'but when I do, I Y,' reflecting a selective, epicurean approach to various activities or preferences.

OriginWho did it first?

This meme originated from an advertising campaign created by Euro RSCG Worldwide for Dos Equis beer, featuring actor Jonathan Goldsmith as the intriguing protagonist. Known for his memorable catchphrases such as 'I don't always drink beer, but when I do, I prefer Dos Equis,' and 'Stay thirsty, my friends,' he epitomizes the 'most interesting man' persona. The campaign, which cast Goldsmith's character in various adventurous and sophisticated scenarios, was narrated by Will Lyman. The ads were first aired in 2006 and received additional popularity through a YouTube video uploaded on April 10, 2007 by the user 'wistl1976'.^[1]

Origin: 2007