AboutWhat does the meme depict?

The "What Did It Cost? Everything" meme is an exploitable object labeling image macro based on a scene from the movie Avengers: Infinity War. In the scene, young Gamora impassively asks Thanos, "What did it cost?" to which Thanos solemnly replies, "Everything." The template often features these characters with altered dialogue or labels to humorously reflect different scenarios where something significant is lost in exchange for something else.

OriginWho did it first?

The meme originates from a poignant scene in Avengers: Infinity War, which was released on April 27th, 2018. In this scene, portrayed within the mystical Soul Realm, a young version of Gamora questions Thanos after he has succeeded in his plan to balance the universe. When Gamora inquires, "Did you do it?" and "What did it cost?" Thanos responds with "Yes" and "Everything" respectively. This exchange between the characters forms the basis of the meme template.^[1]

Origin: 2018