AboutWhat does the meme depict?

The "X is so hot right now" meme template features a screenshot from the 2001 comedy film "Zoolander," showing the character Mugatu, portrayed by Will Ferrell. In the scene, Mugatu uses the phrase to describe how incredibly popular another character is at that moment. This image is used online to humorously comment on anything currently trending or popular.

OriginWho did it first?

The "X is so hot right now" meme originates from the movie "Zoolander," which was released by Paramount Pictures in the United States on September 28, 2001. IMDB. In the movie, the character Mugatu, played by Will Ferrell, remarks "That Hansel's so hot right now," to actress Milla Jovovich's character as Hansel, portrayed by Owen Wilson, makes his appearance. The meme's earliest known use traces back to a remix video uploaded on September 21, 2010, by YouTuber guydudeperson4, which has amassed over 204,000 views.^[1]

Origin: 2001