AboutWhat does the meme depict?

The Roll Safe meme features actor Kayode Ewumi portraying Reece Simpson (a.k.a. "Roll Safe") in the web series Hood Documentary. In the image used for the meme, Ewumi is seen smiling and pointing to his temple, suggesting the execution of a clever, yet usually flawed idea. The expressive facial gesture and the act of pointing at his head are often paired with captions that humorously highlight poor decision-making and flawed logic.

OriginWho did it first?

The meme originated from a scene in a mini-documentary about Hood Documentary, posted on the BBC Three YouTube channel on June 1st, 2016. In the scene, the character Simpson points to his head and smiles in a moment where he describes a woman as 'beautiful' because she has 'good brains,' humorously insinuating that her intelligence is tied to her ability to perform oral sex. This moment was captured and turned into a meme on November 15th, 2016, when user @FootyHumor on Twitter (now X) shared a screenshot of Ewumi's character making the gesture, linking it to a joke about starting a fight with a girlfriend as an excuse to play video games.^[1]

Origin: 2016

Also known as: you-can-t-if-you-don-t