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The "Doing Numbers" meme typically features an image of a person sitting on a chair, watching a TV screen intently. Beams of light radiate from the screen towards the person, illustrating intense engagement or surprise. The person has a thought bubble that reads, "Oh man... this doin numbers," which is used to express that something is achieving a high level of success or popularity, like a viral social media post. The phrase can be applied literally or used sarcastically to comment on various forms of success across different domains.
The phrase "doing numbers" initially gained traction in the late 2000s, particularly within the music industry to describe albums that were selling well. An early instance of this usage appears in the 2009 song "50 Bricks" by American rapper OJ da Juiceman. The phrase was defined on March 6th, 2011, by an Urban Dictionary user who described it as a term used mainly in forums to discuss the commercial performance of music albums. The expression's widespread use in music is evidenced by tracks such as Young Thug's "Numbers" from his 2015 mixtape Barter 6, which further popularized the term. In addition to music-specific contexts, the phrase began appearing in social media to describe posts receiving significant engagement, with a notable early tweet on May 1, 2015, by btheuerkauf13 on Twitter (now X) referencing a post that gained likes and retweets. Several tweets from 2014 to 2015 also illustrate the usage of the expression in discussing the commercial success of music releases.
Origin: 2014
Also known as: oh-man-this-shit-doin-numbers
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The platform includes three main tools:
Text is fully customizable with font selection, weight controls, colors, and styling like outlines and italics. Each text layer has its own opacity slider, and you can drag text around the canvas or drag layers in the sidebar to control which elements appear on top. Add as many text boxes as you need with the "Add Text" button.
Upload and layer additional images onto your meme with the "Upload Image" button. Each image can be repositioned, resized, and have its opacity adjusted. Paste images directly with CMD/CTRL + V for quick edits.
Enable custom headers above your media with adjustable colors and heights—perfect for adding context or reaction text. This works in both Caption This and when editing templates from the meme library.
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