AboutWhat does the meme depict?

The "X is so hot right now" meme features an image of the character Mugatu from the 2001 comedy film Zoolander, most often with the phrase "X is so hot right now" included in the image. The image macro captures Mugatu, portrayed by Will Ferrell, in the film where he expresses enthusiasm about a rising trend or popularity of a subject, making this meme widely used online to comment on trending topics or popular items.

OriginWho did it first?

The meme is derived from the movie Zoolander which was released in the United States on September 28th, 2001, by Paramount Pictures. The character Mugatu, played by Will Ferrell, delivers the line "That Hansel's so hot right now," referencing the character Hansel, portrayed by Owen Wilson, in a scene with actress Mila Jovovich. The original use of this meme format online is not well-documented, but one of the earliest instances is a remix by YouTuber guydudeperson4 published on September 21, 2010, highlighting its persistent appeal over the years.^[1]

Origin: 2001