AboutWhat does the meme depict?

The "McKayla is Not Impressed" meme features a photograph of American gymnast McKayla Maroney displaying a scowling expression. Captured at the 2012 Olympic Games in London, this expression is highlighted in various photoshopped images, where her unimpressed look is set against different historical or significant backgrounds.

OriginWho did it first?

The meme originated from an event at the 2012 Olympic Games in London, where McKayla Maroney performed a nearly flawless vault that set expectations high for a gold medal. However, her second attempt was less successful, resulting in her falling. Despite this, she scored 15.083 and secured a silver medal. During the medal ceremony, photographer Bryan Snyder captured Maroney's famous scowl. The image quickly became iconic when the McKayla is Not Impressed blog was created on Tumblr on August 7th, 2012, to feature manipulations of this glaring expression in various iconic scenes. The inspiration for this format drew from a similar 2011 project by designer Sean Bonner called 'Spock is Not Impressed,' utilizing the Star Trek character. For more on Maroney's Olympic performance leading to the meme, see the footage here.^[1]

Origin: 2012