AboutWhat does the meme depict?

The 'Disruptive Durden' or 'Helpful Tyler Durden' meme features an image macro template of a fan-art painting of Tyler Durden, a character from the 1996 novel and 1999 film adaptation 'Fight Club'. The template showcases ethically questionable actions committed by Durden that paradoxically result in helping others. This meme is reminiscent of other advice animal memes like 'Good Guy Greg', with Tyler depicted in the style of a charismatic yet anarchistic figure.

OriginWho did it first?

The 'Disruptive Durden' meme originates from an image of Brad Pitt portraying Tyler Durden from the cult film 'Fight Club'. Tyler Durden is known for engaging in anarchistic actions aimed at disrupting consumerist culture with his 'Project Mayhem'. The meme itself first appeared on January 4th, 2011, when a Reddit user @ThatDrunkViking posted on the r/AdviceAnimals subreddit under the title 'Helpful Tyler Durden'. The post featured a series of these image macros on a green color wheel background. The watermarks on the images indicated they were likely created on Memegenerator.net. More about Fight Club can be read on Wikipedia for the novel and Wikipedia for the film.^[1]