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The "Phil Swift Slaps On Flex Tape" meme features a two-panel image depicting Phil Swift, the spokesperson for Flex Tape, vigorously applying a piece of the adhesive tape over a leaking water tank. The original imagery shows Swift stopping the leak with Flex Tape, signifying a quick-fix solution. This template often sees the tape and Swift's hand reimagined to humorously 'fail' to stop the leak, dripping with water.
The meme originated from a commercial released by Swift Response, the maker of Flex Tape, on January 12th, 2017, which was uploaded to YouTube. In the advert, Phil Swift demonstrates the effectiveness of Flex Tape by slapping it onto a water tank that immediately stops leaking. The video caught public attention and significantly grew in popularity after a comical review by YouTuber JonTron, accessible here, posted in September 2017. The first known use of its imagery online as a meme appeared when an animated GIF derived from this commercial was posted to Reddit's r/gifs subreddit on January 29th, 2017, available here, and the same GIF was subsequently added to GIPHY, here. A crucial development in its use as a meme template occurred when a two-panel format was introduced by an Imgflip user "whosscruffylookin95" on January 7th, 2019, who adapted a GIF into a static image and added captions, setting the stage for widespread adaptation as an object-labeling meme.[1]
Origin: 2019
Also known as: flex-tape, water-tank-leaking-fix
AI Memes is a free online meme maker that lets you create viral memes with custom text, images, and AI-powered editing tools.
You can browse our growing library of popular meme templates, quickly caption images, videos, or GIFs in Caption This, or design completely custom image memes from scratch in our free-form editor with extra AI tools like Magic Prompt, Magic Face Swap, Magic Erase, and Magic Face.
The platform includes three main tools:
Text is fully customizable with font selection, weight controls, colors, and styling like outlines and italics. Each text layer has its own opacity slider, and you can drag text around the canvas or drag layers in the sidebar to control which elements appear on top. Add as many text boxes as you need with the "Add Text" button.
Upload and layer additional images onto your meme with the "Upload Image" button. Each image can be repositioned, resized, and have its opacity adjusted. Paste images directly with CMD/CTRL + V for quick edits.
Enable custom headers above your media with adjustable colors and heights—perfect for adding context or reaction text. This works in both Caption This and when editing templates from the meme library.
Yes! Use Caption This to add text, headers, and captions to videos and animated GIFs. Simply upload your video or GIF file, add your customizations, and download the finished meme. The tool preserves the animation and exports your captioned video or animated GIF ready to share.
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