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The Don Draper Life Cereal Pitch Parodies is a meme format that involves exploiting a scene from the American television series 'Mad Men'. In this scene, the character Don Draper, dressed in a business suit, is portrayed standing in an office with a whiteboard. While appearing slightly disheveled and holding a glass of scotch, he attempts to deliver a pitch for Life cereal, albeit while intoxicated. Online, users manipulate the image by replacing the content on the whiteboard to allude to various public relations missteps, comical, or wildly inappropriate advertising ideas.
The meme traces its origin to 'Mad Men' Season 4 Episode 6 'Waldorf Stories' (Timestamp: 19:23), which first aired on AMC on August 29, 2010. In the episode, after winning an advertising award, a visibly intoxicated Don Draper pitches an ad campaign to Life cereal. This specific scene was uploaded to YouTube by the user ryleeryno on May 24, 2011. The video can be viewed here. The first known instance of this scene being used as a meme was on March 21, 2012, by Uproxx in a post titled 'If Don Draper Handled Modern Marketing', where Draper's pitch included an image of Netflix's failed Qwikster rebrand.
Origin: 2012
Also known as: don-draper-ad-pitch-mad-men
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