AboutWhat does the meme depict?

The 'Bro! Not Cool' meme originates from a television advertisement by Gillette titled 'The Best Men Can Be.' The meme template consists of a two-panel screen capture from this ad. In the depicted scene, one man intervenes to stop another man as he tries to approach a woman passing by on the street. This template is typically used for object-labeling, where the men and the woman are labeled to represent different ideas or behaviors in a humorous or critical light.

OriginWho did it first?

The meme template derives from a short film uploaded to the Gillette Youtube channel on January 14th, 2019, entitled 'We Believe: The Best Men Can Be.' Within the film, a notable scene features one man preventing another from approaching a female passer-by, which became the basis for the 'Bro! Not Cool' meme.^[1]

Origin: 2019