AboutWhat does the meme depict?

The Roll Safe meme features an image of actor Kayode Ewumi, portraying the character Reece Simpson (a.k.a. "Roll Safe") in the web series "Hood Documentary." In the meme, Ewumi is seen grinning broadly and pointing to his temple, a gesture suggesting a cheeky and clever thought. This meme is typically paired with captions that humorously highlight flawed logic or questionable decision-making skills.

OriginWho did it first?

The meme originates from a mini-documentary about the web series "Hood Documentary," uploaded by the BBC Three on their YouTube channel on June 1, 2016. In the documentary, the character Reece Simpson, played by Ewumi, humorously comments on a woman’s intelligence, pointing to his head and smiling, which soon became the defining image of the Roll Safe meme. This video can be viewed here. Several months later, on November 15, 2016, the Twitter (now X) account @FootyHumour shared a screenshot of Ewumi making the gesture, accompanied by a comical caption about manipulating a situation to play video games, further popularizing the template.^[1]

Origin: 2016

Also known as: thinking-black-guy, eddie-murphy-thinking, black-guy-pointing-at-head